Simply put, the logo is an important part of your business image—the first thing your potential audience sees. Creating a unique logo that helps customers identify you among the competition is vital. However, just like any other business expenditure, you must calculate the logo design cost to get a high-quality logo and the expected value.
Surveys in 2025 reveal that consumer preferences continue to rely heavily on brand image. Approximately 65% of Americans now report choosing businesses based on their visual branding and identity, even if the company has excellent reviews. Additionally, 78% of individuals believe that the aesthetic appeal and overall presentation of a brand significantly influence their purchasing decisions.
Moreover, logos play a vital role in shaping public perception. Recent data highlights that 47% of consumers judge a brand’s personality simply by observing its logo, 43% assess the type of products offered, and 41% form opinions about the quality of services or products based solely on logo design. This demonstrates that in an increasingly competitive market, companies must invest in logos that effectively communicate their values and resonate with their target audience.
Nonetheless, it is important to choose the right logo design and logo design cost that brings the desired value and brand awareness to make your business thrive. Many logo design packages and price points exist in the competitive digital era. To make a wise decision, it is important to understand what you are getting and not getting in the logo design cost you are paying.
So, without further discussion, let us move to the cost of logo design and other important elements.
How Much Does Logo Design Cost?
The cost of a logo design varies and can range from $0 to thousands of dollars. However, if you are a small business or someone starting in the business world, you can get a good quality logo between $300-$1300 price tag.
Now, let’s answer the question that has been asked often: Why do logo design prices vary? Well, the cost of a logo depends on its quality and who designed it. So, before you invest in a logo, consider your budget for brand image and read below to learn what kind of logo you can get in your decided budget.
| $0 – $50 | $300 – $800 | $800 – $2,500 | $2,500+ |
|---|---|---|---|
| Logo maker | Design contest or freelance designer | Design contest or freelance designer | Design Agency |
| Quality | |||
| Fonts and stock icons help to build basic and generic logos. Very rapid turn-around time. | Promising designers with less expertise or a smaller portfolio. | Design expertise, backed by expert service and sound advice. | Consistently excellent ideas crafted by a multi-talented group of strategists. |
| Who should use it? | |||
| Extremely time- and money-strapped companies that would be happy with a generic design | Businesses that understand the design process and want to spend time rather than money | Companies looking to save money without sacrificing quality | Companies with sufficient capital that are looking for a comprehensive branding solution |
Low Cost Logo Design Options: Below $300
Logo Maker
The most cost effective way of getting a logo is to make it yourself. If you have design skills, Adobe tools like Adobe Express, Illustrator, and Photoshop can be your best friend. If not, you can always head out to a logo maker.
If you are looking for a cheap option, logo generators are perfect. They allow businesses to use their service for free, costing between $10 and $50 to purchase a design.
Sounds brilliant? Well, it has a downside. These logo makers only have limited options and use generic fonts and icons. You must have a great design sense to opt for this option and still get a good logo (even with generic fonts and icons).
Nonetheless, without a design aesthetic, a logo might not look professional.
Read more: How To Get A Logo: The Ultimate Guide.
LogoVent offers customized logos for startups and large corporations alike. Our every concept is unique and we ensure an unforgettable brand image for every business.
As a business searching for a quality logo, you can find a freelance designer ready to create a logo for under 300 USD. However, it is a brilliant deal if he/she is charging a price as low as this because you are related to them. If not, be aware that you could get a stolen design or something just as generic as a free logo maker.
Midrange Logo Design Options: Between $300-$2500
If you have a good budget for logo design, which is around a few hundred dollars to a few thousand dollars, you can get a good logo design without breaking the bank.
For this kind of budget, you can have two options. You can hire a freelance designer or invest in a logo design contest.
You may be wondering why there is a huge difference between the $300-$2500 price range. Well, we will explain when and why paying more can benefit your business.
Freelance Designer
Choosing a freelance designer can be a brilliant idea. After all, what could be better than having an expert designer customize your logo per your business needs? Nonetheless, the word experience is a world in itself, which means it consists of different costs and quality of work. Hiring an expert designer who knows how to collaborate while working and how to meet the client’s expectations is important. For this, you can always view the portfolios of freelance designers and check out their testimonials before you hire them.
Helpful guide for you: Why You Should NOT Use Online Logo Maker Tools For Your Company’s Logo.
When you hire a freelance designer, you need to consider two essentials:
- How do they charge? Do they have hourly rates, or do they charge per project?
- How experienced are they?
On average, freelance designers with a proven track record charge more than those who have recently started out. If you hire an experienced designer, you will likely get a detailed report of what is included in the package and how soon your logo will be handed to you.
If you are willing to spend between $300 and $800, you will work with a less experienced freelance graphic designer. You can get a brilliant logo design even by hiring a less experienced designer if you have an aesthetic for a logo design, have a clear insight into how to give feedback, and can polish the spaces that require improvement. If you are looking for complete support and don’t want to spend extra hours guiding the designer, you should be ready to pay around $800-$2000.
Logo Contest
In a logo design contest, you can enjoy the stability of flat fee pricing and many design options for your logo. The contest, which usually lasts one to two weeks, allows you to interact with designers, provide feedback on different versions of their designs, and ultimately shape the final product.
High end Logo Design Options: 2,500+ USD
When you are interested in getting just a logo, you pay for just that and get just that. However, if you are willing to get more than a logo design, you can always opt for a high-end logo design option, which is a logo agency. The price tag can start from 2,500 US dollars and can go up to 10,000 dollars or more.
Design Agencies
A professional design and business branding agency is always a good option for getting a complete branding package that includes logo design and other essentials like business cards and more.
You can find such a package at LogoVent, a graphic design and branding agency. The ultimate price model includes everything your business ever needs for branding. From 12 logo design concepts to explainer videos, SEO, social media marketing, and more, LogoVent offers a complete set of services to get covered under one roof.
With 10+ years in the design industry and a creative team on board, the LogoVent team knows how to deliver quality work that conveys the business message in just a glance.
Indeed, logo design companies are often expensive, and small business owners can’t hire them. But not when they consider LogoVent to be their design agency. With packages starting from as low as $69/Only, it is called for business owners to get a high-end logo for a low price without compromising the quality.
Want to learn ‘The Importance Of Logo Design For Branding Success’? Don’t forget to read our blog post.
What Will I Get for the Logo Design Cost?
When you are paying a good amount for your business identity, you are eligible to know what you will be getting at that price. No matter whether you are choosing a logo maker, hiring a freelance designer, or getting a design agency on board, you need to ensure that you will get the following list of elements for the paid amount:
- The final logo file is in the desired format.
- High-quality and vector format for printing purposes.
- The format should be optimized for the website, social media, and other digital needs.
- The legal copyright.
- The assurance of complete ownership.
