Never Underestimate the Power of a Logo!
A logo is not just the name of the company printed on its products. It is an identity, it’s how people will remember your company.
How many times have you forgotten to write down the name of that shop or restaurant but remembered their unique logo?
The reason why you can do that is that the logo is what you will remember. Even if people can’t recall your name, they will recall your logo.
Companies spend a lot of money on designing their logos and companies like Coca-Cola or Nike invest millions of dollars each year to keep up with their image. Logos are important parts of any company, they help the customers to identify the brand. The logo is etched in the memory of people and it shows people what type of products you bring to them. People easily recognize Apple’s apple symbol or Google’s unique logo.
The Online Logo Makers – Your Deal Breakers!
You might be thinking that since making logos has become easy with the help of free online logo makers, why should you choose a professional graphic design company. The answer is simple: Quality!
What do you expect when you use an online tool?
You will get hundreds or thousands of unique logos for your selection. But, the thing is that even if you choose one from all those logos it would be difficult to get your money back if you run into problems with it. Suppose the online logo maker is able to give you a good logo but can it provide you with a great one?
Furthermore, if there was such a tool that could aid you in making a great logo then why do so many companies spend hundreds of dollars for their logos and in some cases, thousands?
The complexity of the design matters!
Some of the features that an online logo maker might find difficult to do, like special effects or intricate designs. They are simple for a professional graphic designer.
If there was such an easy way to create logos then why is it so hard for people with little knowledge in graphic designing to make successful logos? By saying “little knowledge in graphic designing” we mean people who aren’t professional designers or haven’t studied graphics.
What about the free fonts and images?
The exclusive freebies that you get from a logo maker tool don’t help much. In fact, they can do more harm!
For example: If you use a font that doesn’t go well with the rest of the text then it might cause confusion among people. The whole concept of your logo will be lost because a few characters don’t fit in. Similarly, if an image is not suitable for the design then it would spoil all your efforts in creating a unique logo.
What about the template logos?
You might well be thinking that even though it is better to go for professional services you can still use the templates to get started and see if your business idea needs an identity or not. This too is risky!
The reason why people pay so much for their logos is the fact that these logos are uniquely created for their businesses. The reason why designers can do it is that they have seen hundreds of clients’ business models and they know where to start from.
If your business is new, you might not be able to give enough information about it or convey what exactly you need in a logo, this is why templates won’t help you.
The free online tools might be good for fun and it’s still better than nothing but the main purpose of your logo won’t be fulfilled by these tools.
Professional Logo Design Companies
Using Professional Logo Design Services or a company will give you quality, uniqueness, and most importantly money-back guarantee.
If they fail to deliver what you expected then they will either do it for free or will give you all your money back.
This shows the level of confidence and trust they have in their services. They know how important a good logo is for a business and since they value the logo as much as their clients they cannot neglect giving out a high-quality service to them. If you are serious about your business then you should take it as seriously too.
So, all in all, looking for a company with the best of expertise is better than using an online logo maker.
Are you still searching for free online logos?
If so then simply do not go for them because there is no such thing as “something is better than nothing.” In order to create a professional logo, you need an Experienced Graphic Designer who knows well about colors, fonts, symbols, etc. Moreover, if your company is not already famous then it will be difficult for people to recognize your logo unless it stands out among others and that’s almost impossible to pull off from such online logo maker tools.