You must have heard about sans serif fonts several times and that the most popular brands tend to use them. If we were to define sans serif in simple terms, the main words that would describe it would be clean, easy, and versatile. Since this is our professional domain, we know all about fonts, their styles and their effect on viewers.
It is a fact that on a global level, sans serif fonts are preferred the most when designing logos and wordmarks. The best sans serif fonts deliver legibility, clarity, and simplicity. It’s stated that around 90% of all internet users read content and recognize logos written in sans-serif fonts.
Before we discuss the top 25 sans-serif fonts in 2024, here are a few famous sans-serif fonts you will recognize. Apart from their simplicity and logo simplification styles, sans-serif fonts have added to logos’ overall professional and decent look.
From this list, you will notice that Google went through a logo redesign that converted from serif fonts to sans serif fonts. This reflects the company’s modern, innovative, and simple look.
What is a Sans Serif Font?
Sans serif fonts stand out for their clean and modern aesthetic. Unlike serif fonts, which have decorative extensions on the ends of letters, for example, the little flourishes on an invitation, sans serif fonts are all about simplicity. This clean design makes them popular for websites and modern design projects.
What is a Sans Serif Font?
Sans serif fonts stand out for their clean and modern aesthetic. Unlike serif fonts, which have decorative extensions on the ends of letters, for example, the little flourishes on an invitation, sans serif fonts are all about simplicity. This clean design makes them popular for websites and modern design projects.
But sans serif fonts offer more than just good looks. They’re also generally easier to read, particularly on digital screens and in smaller sizes. The lack of serifs reduces clutter and allows for better distinction between letters. Additionally, sans serif fonts come in a wide variety of styles, from geometric and technical to humanistic and playful.
This versatility empowers designers to pick fonts that perfectly match the message and tone they want to convey. Some popular sans serif fonts are Helvetica, Arial, Futura, and Proxima Nova.
What is Easier to Read: Serif vs. Sans Serif
When faced with this question, the answer is simple: it depends on the context and style. For instance, serif fonts enhance legibility when it comes to brands or long-form texts. On the other hand, when creating a billboard display, sans serif fonts are generally preferred due to their readability.
It’s worth noting that other fonts can also be utilized for logo design, but there’s a noticeable trend towards the increasing dominance of sans serif fonts as new brands emerge and logos are created.
One can get a bit unsure of what font to use for their logo design, so here are a couple of guidelines or tips to help you better understand what font type should be used for your logo or wordmark.
Readability at All Sizes
Sans serif fonts are known for readability, but they can be size-dependent. Choose a font that remains clear and recognizable even when scaled down for mobile use or business cards.
Match Font Style to Brand Identity
Sans serif fonts offer a wide range of styles. Geometric fonts like Futura can convey a modern and tech-focused feel, while humanist fonts like Calibri can feel more approachable. Select a font that matches your brand’s personality.
Utilize Weight for Hierarchy
Sans serif fonts often come in various weights (light, bold, etc.). Use this to create a visual hierarchy within your logo. For example, a bold typeface might be used for the brand name, while a lighter weight is used for a tagline.
Simplicity
Sans serif fonts shine in their clean lines. Avoid overly complex fonts or excessive modifications. Let the font’s inherent style speak for itself.
Helpful read: Top Business Logo Designers; Let’s Choose The Best.
25 Most Popular Sans Serif Fonts in 2024
1. Proxima Nova
For this Sans Serif font, the classic name Proxima Nova is repetitively used in the world of Sans Serif fonts. This style looks elegant throughout its weight range, which makes it popular for both logo creators and UX designers as well. Spotify uses this font in its system for all its tracks and titles. Check that out next time you open the app.
2. Helvetica Now
Helvetica Now is one of the most famous sans serif fonts used globally. It is definitely hard to miss. Notice how the style of this popular sans-serif font is powerful, pleasing, and attention-grabbing to the eye. There is a valid reason why famous brands like Microsoft and Jeep use Helvecta for their logos. Even if the variant is different, you can notice the subtle elegance it gives to the overall look of the logo design. Helvetica was released back in 2019, where the monotype cemented the legacy of one of the most popular and elegant sans serif fonts ever created.
3. VVDS Fifties
Here is a great example of the famous sans serif font that gives a humanist sans serif font style with a grotesque twist. The VVSD Fiftie by Vintage Voyage Design Supply promotes incredible versatility, with sixty styles ranging from italic, bold, and thin. The curves and the thick, blocky lettering are adored by many. This gives off a retro vibe to any branding project. This famous sans serif font was released in 2023, and it is a vintage font that balances vintage and modernity.
4. Laro Soft
Another famous sans serif font is known for its warm, rounded sans serif style with a lot of personality. The Laro Soft was released in December 2022. This has been chosen and is a great choice for web designs, children’s products, or natural beauty brands. This famous sans-serif logo style certainly gives off an organic and natural feel for any logo or project.
5. 1955
Released in 1955, Alan Smithee Studio designed this sane serif font. This was known as a modern sans-serif font. This font gives off a sharper look and delivers a more playful effect than your average sans-serif font style. This style has been a favorite for tech companies and professional brands.
6. Amore Elegant
Amore Elegant is a beautiful and elegant sans-serif font. Its more traditional lines give it a feel similar to a serif font despite being a sans-serif one. This delicate typeface is best suited for luxury retail goods. Released in early 2024, Amore Elegant is a visually captivating font that we hope will be used by more creators this year.
Read more: The Evolution Of Instagram Logo: From Camera To Icon.
7. Futura
Futura dates back to 1927. It is one of those popular sans serif typefaces that was based on modern shapes. Specifically the circle. Paul Renner designed this sans-serif font. Futura is a truly elegant and strong modern sans serif font that has transformed remarkably into the digital era.
8. Public Sans
Here is the all-American strong Public Sans Serif font, designed for the US Government according to design guidelines that support their websites’ use of a common visual strong language.
9. Vilane
Here is a classic example of simplicity and elegance all in one. The Vilane sans serif font is sophisticated, and Din Studio Foundry created it. This stylish and simple font style leaves room to get creative with color trends, pairings, and paddings.
Are you interested in learning what logo designs are trending in the automotive and automotive industries? Read our blog, Ideas For Designing Logos For The Automotive And Car Industry.
10. Olarwe
A modern sans serif example is Olarwe. This has no different levels of thickness and design. Ardyana Types designed this famous sans-serif font. It has been used for knock-off headlines when Apple uses uppercase letters. You may have seen this top sans serif font type on fashion magazines and dramatic headings, adding to the overall charm.
11. Open Sans
If you are looking for a versatile font, the sans serif font by the name Open Sans is perfect for you. OPne Sans is a clean sans serif font made in 2010 by Steve Matteson. Thanks to its legibility on print and digital platforms, it is one of the most popular sans-serif font styles used today.
12. Code Next
Here is one of those geometric sans serif font styles: Code Next. It is a sleek, stylish, and contemporary sans-serif font. It was designed to focus on clarity and simplicity, making it perfect for digital environments. The font is versatile and creative, allowing flexibility in designing its layouts, and it is used for websites.
13. Inter Sans
Bold, simple, and elegant, the Inter Sans font style is one of those versatile sans serif fonts that can be used on almost any design and project you work on. This design was established in 2017.
14. Bequest
Bequest is not only a term used by British people, but it is also a fantastic and modern sans serif font released this year by Twinletter Foundry!
15. Stumblebum
Stumblebum was created in 2024. It is because of its distinctive style and the sans serif font that captures the attention of any viewer that this generates an unconventional and whimsical character. It is irregular, fun and creative. The aim of this is to make viewers instantly notice this typeface. It is an experimentation of playfulness, making it perfect for projects that aim to break the norm on conventional sans serif fonts. While that is not a bad idea, it is still a great way towards unique creativity.
16. Spacia
From the image above, you can clearly see why the name Spacia is used for this sans-serif typeface. The space is exactly why this sans-serif font has this name. It almost gives off the vibes of a dystopian era. You may notice that movies with alien themes use this font.
Interesting read: The PlayStation Logo And Its Significance.
17. Salsiccia
Salsiccia is a playful and quirky sans-serif font that brings a lively and friendly vibe to any design project. Its rounded, bubble-like edges and irregular shapes give it a unique character that makes it stand out to readers. Perfect for branding, children’s products, and informal communications, Salsiccia adds a touch of warmth and approachability.
18. Meuga
Meuga is a powerful sans-serif font with impactful, large text that makes a bold statement. Its strong character and personality make it suitable for various design projects. However, due to its all-capital letters, this font is best utilized for headlines in print or on the web.
19. Qanelas Soft
Modern, friendly, and soft, the Qanelas Soft gives off these vibes and is perfect for logos that are connected with nature or organic products. But this logo design is also versatile. It can also be tech-friendly or used for streaming and gaming.
Everything you need to know about the Tesla logo design: Disclosing The Tesla Logo: Reimagining Mobility.
20. Visby
Visby is a popular geometric sans-serif font that you can find in our logo maker. It looks bold and authoritative in uppercase and soft and approachable in lowercase. Visby is a great font choice for consulting brands, recruiters, tech companies, and more!
21. Extatica
Here is another sans serif typeface that gives off futuristic and space vibes. Extatica is an eclectic show sans font by Mint Type’s Andriy. As you can see on the X and the T, this font provides creative edges.
Hey, wait. Are you interested in Kpop? Read our blog: 35 Popular K-Pop Logo Designs That Are Totally Daebak.
22. Innovate
Innovate is one of the most versatile sans-serif font types that can be applied and used almost anywhere. It is foolproof and easy to use. There are several kinds of variations you can make as well. It is perfect for digital and print media. It offers a classic and traditional feel, but with its wide range of font designs and styles, one could get slightly carried away.
23. Gilmer Sans
Glimer Sans is one of those sans serif font styles that gives off vibes of fashion and modern effects. It is versatile and modern, and it is fun to use for posters or marketing clothing brands or a whole marketing company. This strong sans serif font was created by Piotr Łapa and is a great invention.
24. Liber
This is one of those sans-serif font styles that gives off a groovy and fascinating look. Liber is a timeless and contemporary sans-serif font that is excellent in readability, making it ideal for branding and editorial layouts. It creates a classic aesthetic for whatever it applies to, most probably something related to fashion and music.
Read more: Learn The Art Of Logo Simplification For Powerful Logo Designs.
25. Montserrat
Montserrat’s clean look, strong readability (even in small sizes), and free availability make it a popular sans-serif choice. A large character family with various weights and styles offers design flexibility, while its association with major brands builds trust. These factors make it a go-to font for websites, logos, and more.
Ready to Get Creative with Sans Serif Font in 2024?
There are many font styles to choose from, but sans serif has been particularly popular in recent years due to its versatility. Designers can create various variations from the typical sans serif font, offering their audience something fresh and creative to look at. Sans serif fonts work well with headlines, logos, and longer texts, especially if they are kept thin.
Selecting the best font style for your logo or product design can be confusing, so you can consider hiring professionals to help you with the task. LogoVent specializes in crafting professional logo designs and has assisted numerous brands in achieving fonts that seamlessly align with their brand image. With our proficient professionals, you can be confident about the outcome of your logo. We are here to provide suggestions and determine the best font style for you.
FAQ’S
What font is the most eye-catching?
Helvetica has been known to attract a crowd the most since it is used in advertising and billboards. This is a sans-serif font that is clean, crisp, and neutral and can be used by several kinds of industries.
What is the typography trend in 2025?
There has been a noticeable shift from classic typography to 3D font designs. This trend is gaining momentum and is expected to smite in 2025.
What is the most readable sans serif font for the web?
Helvetica and Georgia are known to be the most readable sans serif typefaces on the web. They are easy to read and are among the most popular font styles globally.
What is the best sans-serif font for menu?
The best fonts for a menu are Helvetica, Open Sans, and Arial. These fonts are known to be the best options for menus because the letters are small and easier to read.
