Designing a logo seems easy. Isn’t it?
Take the name of your Company, artistically type its name, and your job is done.
Unfortunately, it does not work this way.
The world’s excellent logo design requires a lot of work than a few minutes of drawing random patterns and playing with different colors and fonts. Good logo designs need research, plenty of ideas, and the guidance of an experienced professional designer. All of these efforts are worth it.
Because for any business, your logo is the most important distinctive brand asset. So it expects you to design a great one by following a proper, thoughtful design process.
To create great logo designs that could impact consumers’ minds, we must avoid certain mistakes before designing a logo.
In this blog post, we will explore some mistakes to avoid to achieve a successful logo. So, without any further ado, let’s begin.
Do Not Ignore Brainstorming
Avoiding formal brainstorming sessions and not pinning down different ideas before designing a logo may deprive you of creative and unique design.
Brainstorming is a relaxed approach that encourages designers to come up with several thoughts that may look a bit crazy at first. Still, one of these ideas can compose original and creative solutions, while others can produce even more ideas. These choices of original logos will help you decide on the accurate design to express your business identity to customers more innovatively and clearly.
It is a systematic approach professional design teams use to solve problems and develop creative ideas. It benefits you in deciding the look and feels you want to achieve in your design. When brainstorming about your logo design, try thinking out of the box to set logo design trends.
Do Not Ignore Proper Research About the Project Before Designing a Logo
Proper research is an essential aspect that is needed before you start designing a logo
A well-researched logo project will most likely get approved by the client instantly, having higher chances to succeed and do great in the real world. However, a poorly researched logo project will most likely get rejected by the client.
You cannot just randomly guess the logo required by a client. You should know what you are expected to design, how you will design it, and for what purpose it is needed to be designed and used. It gives direction to the client in creating logo designs.
Two main things that you need to have proper knowledge about are:
- What Services and Products Does The Company Provide?
You need to know about what business the Company does and why. Dig into the history of the brand and the products or services it provides to its customers. Get to know about the values of the Company. What message is the brand wants to convey to its targeted audience? And how they want to make their customers feel when they associate with the brand. It will help in designing an impactful logo.
- Competitors Of the Company?
Do your research related to the information company provides about its competitors (providing similar products to the same targeted audience). Get to know about their identities and their strategy to attract their clients through their branding logos.
Your motive is to design a logo that distinguishes the Company from its competitor rather than copying their idea.
Research is powerful; it will make you a skilled designer and more proficient in your field.
Do Not Create Complicated Designs
Another big one among logo design mistakes that must be avoided while making a logo is trying to avoid creating complex logo designs. Complex logos are not easily understandable and require sheer focus and time to grab customers’ attention. Today, people demand simplicity and comprehensive designs to avoid complexities. Consumers get confused and can have the wrong perception about your company’s business.
Simplicity is attractive, and everyone admires it. Most successful business companies or brands have simple and elegant logos. These companies do not have complexities in their designs. Even most brands have website designs that are simple and clean.
In the business world, your brand’s logo plays a vital part in growing your reach in the market. Their designed logos go appropriately with their business and attract the audience they want to target.
Your excellent logo design must target your customers and market. This involves that all the designs that you have made with different font types, color elements, images, etc., should convey the right brand message to the targeted audience.
Do Not Use the Wrong Colors In Design
Colors are a powerful communication tool. The colors in your designed logo will convey to your audience a message about your Company, just like the fonts. Using any color, just because it is your favorite one, is among logo design mistakes.
The majority of people are not aware of color psychology. It is the study of how colors influence human perception and behavior. Since it affects the mood and emotional reactions, the right colors for your logo design will help in successful branding and high-scale customer reach.
Do not use too many colors, as it will create complex logos. Try to use 2 or 3 colors which will make a clean, crisp design. Research color psychology before designing a logo to see what colors suit your brand.
Do Not Use Irrelevant Images
Your logo represents your business. You can try to use all the expert designing rules. Still, if you don’t create something that reflects the feeling of your business, it will not be influential and effective for business recognition or for building client trust and loyalty.
Try to stick with the images connected to your brand directly, Displaying the name of your Company or what it does. The strategy is to design something original and creative. Also, you can use iconic images without making generic logos.
Again, if your logo design looks great but doesn’t communicate a clear message about your business, it’s still a poorly designed logo. One of the motives of logos is to define who you are and what you do. Even if it’s the first time someone looks at it! That’s difficult, but some bad logo designs exhibit no information.
Conclusion
Logo designing is not simple and easy. Your logo can be more influential and effective if you consider avoiding these basic points while designing it. Making mistakes is part of our learning, but we can try to keep it minimum to avoid business loss. Now that you are aware of what mistakes you need to prevent, explore new ideas and Get your job done amazingly! Also, if you are having a hard time designing a logo, try hiring expert logo designers from LogoVent. They have a professional team onboard, making logo designing an easy task for customers like you.
Good Luck.
