You’ve heard the phrase “a logo is a name, and a name is what you make it” before, right? This aphorism is so true. A good logo will be memorable, clear, original, and unique to your brand. It’s hard to find all three principles of logo design in one perfect design—but if you do, it will stand out from your competition and make people pay attention to your company.

Rule 1 – Be Original

One of the most important things to remember to design a business logo is that you don’t want to copy other logos. This goes for both inspiration and technique. If you design a brand logo from scratch, make sure that it’s original–don’t use stock images or clip art, or any other image already associated with another brand (for example, if you were designing a new product line for Nike, don’t just copy their logo).

There are several reasons why these logo design rules are important:

● It helps establish your brand identity by making it clear how different your company is from others in its industry;
● It establishes trust between customers and businesses;
If you are curious to learn more about the importance of logo design, read our blog “What Is The Importance Of A Logo As A Brand Identity?”

Rule 2 – Be Clear

The second rule to design a brand logo is that it should be easy to read, understand, and remember. These principles of logo design should be clear enough so that customers can easily identify what your brand stands for and associate it with the company’s identity.

This means avoiding complex designs that are hard to decipher, or that look too busy; instead, opt for simple shapes and colors that are easy on the eye while still conveying your message effectively.

Rule 3 – Be Memorable

Rule 3 – Be Memorable
Your logo is a visual representation of your business and its brand. It should be memorable. These principles of logo design help you stand out, and once that happens, you are guaranteed to see its success.

But how do you know if a logo is memorable? It’s simple: when people see your logo for the first time and can’t help but remember it, then that’s good! If they forget where they saw it or what company it belongs to within seconds, that’s not so great!

The best way to make sure that your brand will become memorable is to design a business logo with strong elements–like color or shape–and then use this visual iconography in many different ways throughout all of your marketing materials (websites, social media posts).

Lastly, if you are willing to hire a freelancer to design your logo, consider reading our blog post “How Much Should A Freelancer Charge For A Logo Design?


In conclusion, a good logo design is essential for creating a strong brand identity and building customer recognition. The three key logo design rules for creating a successful logo are originality, memorability, and clarity. A logo can effectively communicate a brand’s message and create a lasting impression by keeping it simple, making it memorable, and ensuring it will stand the test of time. By following these principles of logo design, designers can create logos that accurately represent a brand and make a lasting impact on consumers.

Share via
Copy link
Powered by Social Snap