You’ve heard the phrase “a logo is a name, and a name is what you make it” before, right? This aphorism is so true. A good logo will be memorable, clear, original, and unique to your brand. It’s hard to find all three qualities in one perfect design—but if you do, it will stand out from your competition and make people pay attention to your company.

Rule 1 – Be Original

One of the most important things to remember about logo design is that you don’t want to copy other logos. This goes for both inspiration and technique. If you are creating a logo from scratch, make sure that it’s original–don’t use stock images or clip art, or any other image already associated with another brand (for example, if you were designing a new product line for Nike, don’t just copy their logo).

There are several reasons why this rule is important:

  • It helps establish your brand identity by making it clear how different your company is from others in its industry;
  • It establishes trust between customers and businesses;

If you are curious to learn more about the importance of logo design, read our blog “What Is The Importance Of A Logo As A Brand Identity?

Rule 2 – Be Clear

The second rule of good logo design is that it should be easy to read, understand and remember. The logo should be clear enough so that customers can easily identify what your brand stands for and associate it with the company’s identity.

This means avoiding complex designs that are hard to decipher or that look too busy; instead, opt for simple shapes and colors that are easy on the eye while still conveying your message effectively.

Rule 3 – Be Memorable

Your logo is a visual representation of your business and its brand. It should be memorable, which means it needs to stand out from the crowd.

But how do you know if a logo is memorable? It’s simple: when people see your logo for the first time and can’t help but remember it, then that’s good! If they forget where they saw it or what company it belongs to within seconds, that’s not so great!

The best way to make sure that your brand will become memorable is by creating something with a strong design element–like color or shape–and then using this visual iconography in many different ways throughout all of your marketing materials (websites, social media posts).

Lastly, if you are willing to hire a freelancer to design your logo, consider reading our blog post “How Much Should A Freelancer Charge For A Logo Design?


In conclusion, a good logo design is essential for creating a strong brand identity and building customer recognition. The three key rules for creating a successful logo are originality, memorability, and clarity. A logo can effectively communicate a brand’s message and create a lasting impression by keeping it simple, making it memorable, and ensuring it will stand the test of time. By following these guidelines, designers can create logos that accurately represent a brand and make a lasting impact on consumers.

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