A logo is the face of your company. It reflects your niche objectives and judges your brand by its logo. You shouldn’t feel pressured. It’s a good idea to keep your logo looking good and appealing.
Designing a simple, authentic, design-forward, on-brand logo is not as easy as you think. There are too many chances that you will find yourself banging your head against the wall. But you have to keep trying to come up with stable ideas.
After all these bounces, you must be calm and follow these tips to get a perfect logo.
These tips can help you reach your ideal logo goals.
Tip #1: Follow the Brainstorming Rules
The brainstorming of a logo is not that difficult. It is just like brainstorming an article, a business deal, a brand name, or other daily things. All you have to do is follow the rules. Brainstorming rules are listed below.
Don’t Hold Your Back
If you have any ideas, do not hesitate to share them. Brainstorms are not the time to cleanse yourself. They are the time to get everything out of your head and into the world. And if you are about to hire a professional to design your logo, make sure to understand the process with the help of our blog post: Understanding the Process of Hiring a Professional Logo Designer.
Write Down Your Ideas
Always write down the ideas you come up with, whether silly or terrible. Brainstorming needs a comprehensive list of ideas. Got the worst idea? No worries, write it down first. Sometimes bad ideas flare up great discussions, which lead to great ideas.
Choose the Right Time
The right time to brainstorm your logo is when you feel creative, alert, and focused, whether an hour after breakfast or a few hours before bedtime. For example, you have ten minutes after an all-you-can-eat taco buffet when you are moments away from a food coma. Not the best time? The same rule applies to logo brainstorming.
Sit Back and Let Your Ideas Simmer
Once you have a list of logo ideas, let them exude for a while. Step out of the list of logo ideas, and do not look at it again for at least 24 hours. You would be surprised when you saw it with a fresh pair of eyes and mind.
Tip #2: Be Clear About Your Brand
You want a logo that feels like the true identity of your brand. All you need is to be super clear on what your brand is. What is your brand story? Your mission? Your objective? In case you do not know the answers to all these questions. No worries, that is a-ok. Let me show you how to find them:
Make a List of Adjectives That Represent Your Brand
Are you edgy, calm, and cultured? Or social, energetic, and approachable? List out the collection of adjectives that accurately define who you are as a brand. Start with 25 to 30 ideas, then make it down to the five most suitable for your branding.
List the Words That Describe How You Want Your Brand to Feel
Do you want people to think you are creative and advanced? Or is it more important to be felt as loyal and reliable? Come up with the perfect picture of how you want to show yourself in the market. It will tell you a mess around your brand.
List How You Want People to Perceive When They See Your Logo
How do you want them to perceive it when someone sees your logo? Do you want them to be thrilled and energized? Or do you want them to have a feeling of peace and comfort? The emotions you want to stimulate in your buyers and audience will tell you much about your brand’s mission and objectives.
Tip #3: Find the Logo Design Elements That Tell Your Brand Story
Once you are clear about your branding, it is time to use design to bring that story to life. But how do you choose which design features best fit your brand?
You create a design motivation board, of course. Motivation boards allow you to join all of the things you find inspiring. No matter if it is a painting, a color, or a logo. Then, you can look for designs. If you see blue in your brand, you should include blue in your logo. Notice a lot of vintage-inspired configurations? A vintage-inspired logo should do the scheme.
When sitting together with your motivation board, feel free to pull inspiration from everywhere and anywhere. Then use what motivates you to pick out designs. These can help you identify which design features are crucial to you. They might include:
See a respective logo or graphic that shows up in multiple terms on your inspiration board. So that is a good sign of the direction you should lead with your brand. If you want to To understand more about logos or which would be the finest fit for your brand, be sure to study our article on the seven styles of logos.
Typography (e.g. fonts)
The font you select for your logo can go a long way in supporting your branding. Take a comparative look at the typography that shows up on your fiction board, and you will notice the font options generally reflect the theme and tone of the reference material. Use these to select fonts that feel true to your brand, like rounded fonts for friendly, whimsical fonts if you are going for active and bold fonts for a heavy tone.
Color is so essential, and your motivation board will likely have a few colors that power supreme. Pay concentration to those! The color palette you feature in your logo impacts your audience and can help create exact emotions, feelings, and actions. Want to infuse a sense of faith in your audience? Use blue as your color. Want people to think you are cultured? Try black or gray. Want to get people to purchase or believe more? Red is the path to go.
The overall style of your logo is as crucial as the respective elements. Your logotype can help communicate your brand characters and know what to expect from you.
Take a look at the photos and graphics on your motivation board and note any themes. Got a lot of photographs from the 50s and 60s? A vintage design logo can help to construct a retro brand vibe. Have a lot of sleek, modern furniture that gets you motivated? Using minimalism in your logo will reflect that elegant effect. Is your motivation board painted with the latest devices and technologies? Try a flat design—which forgoes complex structure features like gradients, shadows, and 3D elements for an overall more easily effect (and has been the chosen style of the tech world for the past five years).
Tip #4: Get Your Whole Gang Involved
Game-changing ideas don’t happen in a void. Involving your team in brainstorming can bring different perspectives and new concepts to the table for your logo. Involve the people from every department in your firm. A marketing person will have different ideas than an accountant or an operations manager. All these unique views can give you more experience of how others see your brand and what you ultimately want to incorporate into your logo.
Are you a Solopreneur? No problem! There are still plenty of clients. You can get it in to assist you in brainstorming your logo. Reach out to any companies you’re a part of, like a mastermind level or an industry-specific Facebook group, to see if anyone would be glad to leap ideas off you. If you work with a mentor, request their input. Ask any contractors you work with, like a virtual associate or web designer, what they want to see in your company logo.
If you’re a one-person show, try getting to know family or friends with a business and marketing background. They will be able to offer you a sense from a business view as to an individual one.
And before you begin, read about “What Is The Importance Of A Logo As A Brand Identity?”
Tip #5: Brainstorm with the Future in the Sense
While you’re brainstorming, remember to hold in mind what you’d finally like to use for your logo. Create a list of any sites you plan to use your logo, like your website, marketing materials, or company products. Then, ensure your logo creation will work across every medium, not just a select few. Understanding where your logo will help drive the design procedure. So, for example, if you learn you will be beating your logo on a bunch of pens, you’ll need to make sure you can still make out all the details of your design on that slight ranking.
Tip #6: Get Inspiration from the Competitors
Look at who is slaying it in your market. The type of company you desire to be in then, peek at their logo, and ask yourself:
- What is working?
- What is not?
- How can you use what is working for your logo while staying loyal to your brand?
So, for example, let’s say you are establishing an e-commerce store dealing in baby products. You might notice that some of your opponents use pastels in their logos. Maybe they all feature a comic mascot. Whatever it is, you can take that familiar feature and use it to enlighten your logo design. Don’t pull off a full-color palette or use the identical mascot. Just use it as motivation. Also, if you are uncertain about the logo size, you can simply read our blog post “A Detailed Guide on the Math behind Logo Size” for a thorough understanding.
Tip #7: Consider Your Audience
When you’re creating your logo, it will benefit you to put yourself in the shoes of someone who’s reaching to be looking at it: your buyer.
Pretend you’re a person in your target demographic and brainstorm a list of all the qualities in a business you’d work with. Do you want to work with a dedicated firm that provides high-quality customer service? Do you want to work with a delightful, tense brand that’s questioning quality?
Tip #8: Look for Possibilities for Subliminal Messaging
Sometimes the best logo design elements are the ones you don’t instantly notice, like the arrow between the “e” and the “x” in the FedEx. The logo subtly indicates they’ll bring your package to where it requires it to go or the life that looks like a smile in the Amazon logo. It hints you’ll be happy with your buying experience.
Create a checklist of your brand values. Are you all about rate and efficiency? Or maybe your brand is focused on sociability and accessibility. They are, brainstorm your brand worth and give them to your designer. They can create imagery that fits those values and think of ways to incorporate them into your logo design subtly.
Tip #9: Trust Your Designer
Once you have brainstormed who your business is, decided what types of pictures you like, and figured out the qOnce you have brainstormed who your business is, decided what types of pictures you like, and figured out the qualities your buyers are looking for, it’s a moment to find a designer and set them loose. A logo design competition will give you many options, or if you’d like to work one-on-one, make sure you select a suitable designer for the job. Once you have chosen, trust the designer. They know how to crack ideas into imagery. Their strength gives you something you never believed in, which might be great!
With these logo brainstorming tips, you’re nicely on your way to designing a logo that will put your brand’s best face forward. So if you want more logo design guidance? Contact Logovent to get a professional and identical logo design for your brand. We have highly certified logo designers that ensure you a perfect logo and help you achieve your ideal logo. So get your perfect logo design now.