Designing a website has become more accessible than ever before. With a multitude of website builders available in 2025, anyone can create a website without advanced technical skills. Website builders are for everyone, it doesn’t matter if you are just starting out with your business or working as a freelancer or even running an established large-scale business. Website builders have the benefit of providing a professional online presence with little effort. But how do you know which website builder is the best for you? Or should you get custom website design instead? In this blog, we’ll figure out which is the better decision.
Why Use a Website Builder?
The main advantage of website builders is that they allow for easy and professional website design without needing extensive coding knowledge. Website builders like WordPress, Squarespace and Wix usually have comprehensive GUIs that allow you to drag-and-drop website elements to create your own website. Not only that but these platforms also have various plugins for SEO, e-commerce and other capabilities.
Over 18 million websites on the internet are built using basic platforms like Wix and Squarespace according to Colorlib. While WordPress and Shopify command an even more mind-boggling space among the website builder space. It is essential that you make the right decision for your website, whether it’s using a website builder or getting custom web design services. It could mean the difference between a successful business and an unsuccessful one.
Best Website Builders in 2025
1. Wix – Best for Creative Freedom
Wix remains one of the most popular website builders due to its extensive design capabilities. It’s one of the most popular e-commerce website builders according to My Codeless Website. It provides a user-friendly drag-and-drop editor, hundreds of templates, and an Artificial Design Intelligence (ADI) tool that simplifies the design process.
Pros:
- Wide range of templates
- Excellent design flexibility
- Built-in SEO tools
- Comprehensive app market
Cons:
- Ads are displayed on free plans
- Advanced features can be expensive
2. Squarespace – Best for Stunning Visuals and Branding
Squarespace is ideal for creative professionals, photographers, and businesses that prioritize visual appeal. It offers modern, polished templates that are perfect for showcasing portfolios and branded content. According to Site Builder Report, Squarespace is the most popular of the basic website builders out there.
Pros:
- Sleek and visually appealing templates
- Built-in analytics and marketing tools
- Excellent for visual storytelling
Cons:
- Limited design flexibility compared to Wix
- Slightly steeper learning curve
3. Shopify – Best for E-commerce
If your primary focus is online selling, Shopify is the go-to platform. It provides powerful e-commerce features, integrated payment gateways, and advanced inventory management tools.
Pros:
- Comprehensive e-commerce capabilities
- Excellent scalability
- 24/7 customer support
Cons:
- Transaction fees on non-Shopify payments
- Costly for small businesses
4. WordPress.com – Best for Blogging and Content Management
WordPress.com is perfect for bloggers and content-heavy websites. It offers extensive customization options, thousands of plugins, and a robust content management system (CMS). WordPress is also, by far, the most popular complex website builder in the world, according to WP Zoom, it powers 43.5% of all websites in the world, which comes to around 529 million websites and counting.
Pros:
- Excellent blogging tools
- Highly customizable
- SEO-friendly
Cons:
- Requires some learning curve
- Plugin compatibility issues may arise
5. Weebly – Best for Simple, Budget-Friendly Sites
Weebly is a beginner-friendly platform that provides basic features for personal websites and small businesses. It commands a small market share and is a very easy-to-use tool for basic websites that need building quickly.
Pros:
- Affordable pricing plans
- Simple drag-and-drop editor
- Basic e-commerce tools
Cons:
- Limited design flexibility
- Fewer template options
Do you have experience with any of these website builders? Want to get hired as a web developer? Check out the top 20 firms looking for web developers in 2025.
How to Choose the Right Website Builder
When selecting a website builder, consider the following factors:
- Ease of Use: Choose a platform with a simple, intuitive interface, especially if you are a beginner.
- Design Flexibility: Look for customizable templates and design tools.
- SEO Tools: Effective SEO features are crucial for driving traffic to your website.
- E-commerce Features: If you plan to sell products, ensure the platform offers robust e-commerce capabilities.
- Customer Support: Responsive customer support is vital for resolving technical issues quickly.
Why a Custom-Built Website Is a Better Long-Term Investment
While website builders offer convenience and affordability, they come with limitations. Pre-designed templates may not provide the unique branding or advanced functionality that businesses need to stand out and scale effectively.
A custom-built website, on the other hand, is tailored to your specific business requirements. Developers can create unique layouts, implement advanced security measures, and integrate specialized features that are not available in standard website builders.
Custom websites also allow for better scalability. As your business grows, a custom site can accommodate more complex functionalities, such as dynamic content, advanced e-commerce systems, or custom APIs. Additionally, a professionally built website enhances user experience and improves site performance, leading to higher conversion rates.
Conclusion
Choosing the best web service for designing your own website depends on your business goals, budget, and technical expertise. For beginners seeking ease of use, Wix and Weebly are excellent options. For visually driven brands, Squarespace stands out. E-commerce businesses will benefit from Shopify’s comprehensive tools, while WordPress.com remains the top choice for content-heavy websites.
But, nothing can top the brilliance of custom web design. Whether it’s security you want, scalability you’re looking for or functionality you want integrated, custom website design is the way to go. LogoVent provides the best custom web design services in the US. We offer web design on website builders like WordPress or custom-built websites, according to your needs. So, reach out to us today for a consultation and find out which is the best choice for you!
