The Louis Vuitton Logo: More Than Just a Brand Symbol

What comes to mind when you think of elite fashion? Obviously, the brands that show nobility and exclusiveness. There are a few brands that are recognized globally. The brand is synonymous with luxury. Louis Vuitton is one of the rich brands that holds a monopoly in the fashion industry. Louis Vuitton is known for its remarkable journey of more than two and a half centuries.

The logovent’s exact endeavor for crafting the stunning and state-of-the-art logo design services. Logovent helps businesses create visually stunning and eye-catching logos. It matters the most because it creates the first and strongest impression. A great logo maximizes the brand’s visibility and helps it to thrive.

1856-1896: From Humble Beginning to Grandeur

• 1856-1896: Louis Vuitton is one of the brands that maintains its distinctive individuality in the fashion industry. The French visionary Louis Vuitton founded the brand in 1856 and began their pinnacle journey. The company transformed the travel gear in the mid-nineteenth century. The initial logo identifying interlocking LV was designed by Louis Vuitton himself.
• 1997-2001: The continual legacy of the brand was witnessed around the globe. Even though the logo has not been changed, it shows symbolic evolution. In 1997, Marc Jacobs became the creative director of the brand and re-imagined the logo and pattern. Marc collaborated with ingenious artists like Murakami and Stephen to modify the logo.

The fashion industry forced creative directors to come up with market-centric logos. With continuity of its real essence of brand identity. Marc elegantly amalgamates the LV logo design and simplifies it to maintain the brand identity.

Before setting the brand’s global presence in the fashion industry, Louis Vuitton started with flat-topped trunks. Discover the complete history of Louis Vuitton on their official site.

1997-2001: Pioneer of Luxury Goods in the Market

• 1997-2001: From top flat trunks and luggage company Louis Vuitton came a long way. The company revolutionized from travel gear to luxurious boutiques around the globe. After entering the clothing brand, they transform the LV monogram to shift product branding.
• The LV monogram was creatively changed in the early twentieth century. Stephen Sprous overlaid both LV letters with graffiti text. Versions with graffiti text gave him an adaptable vibe and enhanced its richness.

Amid World War two, the brand continued its legacy. The company not just survived but thrived under the leadership of Guston Vuitton during World War.

2003: The Period of Multicolor Monogram

• The brand is widely recognized through its logo and how it conveys its message. The brand logo is more than a symbol of the company. In 2003, Takashi Murakami symbolised his identity with a classic look. The monogram has 33 colors on a white and black background. The background provided a minimalistic and bold look.
• The creativity of Murakami with colors and background gave richness to the brand logo. Reimaging the logo with vivid color left an impactful and lasting mark on the fashion industry.

2007: Minimalistic and Profound Changes

• Going beyond the color, Takashi Murakami brought a new artistic approach. In 2007, Murakami collaborated with the Museum of Contemporary Art (MOCA). The coordination turned out to be tempting and successful for the company.
• The new logo was created with a multicolor with a drip-art style, accented by hands on either side. This collaboration showcased Murakami’s artistic approach, merging pop art elements with the iconic luxury brand.

The brand influence is witnessed beyond the borders. Maintaining adornment since its inception, it has become a symbol of sophistication and luxury.

2020-2021: Introduction of LV² Louis Vuitton Squared

• 2020-2021: The modernized squared approach to change the logo looks elegant and strong. It is established with an italicized L with overlapping V inspired by the Roman stripe font. The monogram includes the other design star, a flower, and a diamond.
• A four-point star, symbolizing fortune.
• A four-petal flower, symbolizing joy.
• A four-point star inside a diamond, signifying passion.
• A new, promising look was achieved through strong collaboration. Blending the monogram with Japanese streetwear motifs. Additionally, Virgil Abloh launched the Upside Down LV and LV Soundwave motifs, experimental takes on the logo.

2023-2025: The Iconic Era of Pharrell Williams

 

• 2023-2025: The reinterpretation of the luis vuitton logo happened during that time. From classic multicolor to indulging in the modern twist, it added nobility. From 2023, under Pharrell Williams, creativity infused the pop cultural look. Utilizing artistic freedom, Willian redesigned the logo and used gold pixelated versions.
• Incorporating the new logo on leather provided the 3D effect. Monograms with golden pixelate gave vibes like jewellery. The changes to the logo do not affect its initial look. These changes keep the logo exciting and relevant while still honoring its original design.

Final Thoughts

The journey of the Louis Vuitton logo is beyond just experimenting with color and design. Throughout the time, although little transformations were made. Nonetheless, it was and still continues to be the reshaping of the fashion industry. The French style interlocking LV to modernize an iconic logo is a commitment and excellence of the company.

As Louis Vuitton steers into the fashion industry, it revolutionizes the global trend and fashion sense. Its logo stands as a testament to disciplined design, remaining memorable and modern.

What are you waiting for? Start your journey today with Logovent services. The company helps you to create logos that are superficial for brand identity. Get in touch with us without second thought. You can approach us by filling out our form or directly contacting us.