Introduction to the concept of logos:

Logos are visual images of a combination of symbols and text that identify a specific business. They also present a complete picture of a business to customers in need.

A great logo displays the business’s mission and values. Logo design usually consists of a brandmark, symbol, and tagline.

Our blog post will shed light on logo design history, types, and other important aspects to provide you with a clear idea of logo design and its importance in branding. So, without any further ado, let’s begin reading.

Types of logos:

There are many types of logos in the industry. We have just made a detailed table below by gathering statistical data available. This will help the business owners and people who are looking for what type of logo suits their business.

# Logo Types Revolution Examples Industry Specific Simple Versatile Relevancy Memorable Timeliness
1 The emblem 1960 NFL, BMW, STARBUCKS Public Agencies, Sports Teams, Schools, Automobile Industry 35 15 15 20 15
2 Brand Mark 1915 APPLE, SHELL, TWITTER Some big brands like Apple, Honda Twitter, Facebook 30 20 5 25 20
3 Abstract Logo Marks 1870 PEPSI, WINDOWS, MITSUBISHI Public Agencies, Food & Beverages, the Fashion industry 10 10 30 25 25
4 Dynamic Marks 1898 INSTAGRAM, LINKEDIN, NASA Social Networking Sites, News Channel, Courier Services 10 20 20 25 25
5 Combination Marks 1967 PUMA, BURGER KING, MASTER CARD Apparel Industry, Food & Beverages, Beauty Products 15 20 30 25 25
6 Initial Word Mark 1903 NETFLIX, WORDPRESS, UNILIVER Sports Channels, Food & Beverages, Electronic Appliances 20 20 20 20 20
7 Wordmark Logos (Logotypes) 1876 FEDEX, GOOGLE, COCACOLA Public Agencies, E-Wallets, E-Commerce 25 20 20 20 15
8 Lettermarks (Monograms) 1968 IBM, CNN, EA SPORTS TV Channels, Games Developers, Food And Beverages 25 20 25 20 10
9 Mascots 1898 KFC, WENDYS, PRINGLES Sports Clubs, PC Games, Child Care, Security Companies, Food, And Beverages 10 10 20 35 25
10 Pictorial 2007 WWF, SNAPCHAT, DROPBOX Gadgets, Symbols, Social Networking Sites 20 15 15 30 20
All Logo Types Table

Detailed Property Stats

Below is the detailed property stats, each logotype with its percentage of the property acquired.

The emblem logo has the highest simplicity ratio, on the other hand, mascot logos are easy to memorize.

Logo Property Stats

The Emblem logos

Emblem logos

In the industry, few of the logos use words for example brand name or initials. Others use images or symbols. Whereas emblem logos use both to create the finest display.

Emblem logos have a specific domain. Most of them are round as used in stamps, and seals to get it personalized. A few of the emblem logos also use mascots but not at an advanced level.

Emblem Logo Of BMW

Shape circle
Color Codes Black (#000000), White (#FFFFFF) and Rich Electric Blue (#009ADA)
Designer Bayerische Motoren Werke AG
Story Iconic blue-and-white inner circular quarters originated as a representation of the State of Bavaria’s official colors. However, the pattern within BMW’s logo displays those colors in an inverted order because back when the logo was first created, the local trademark law of the era banned the use of the state’s coats of arms and other related “symbols of sovereignty” in commercial insignias.
Net Worth $7.89 – $45.97
Launch Year 1927
Times Upgraded 6

Below is the chart that more clearly displays the emblem design property.

Emblem Chart

Brand Mark

Brand Mark Logos

A brandmark is an entity, symbol, or identity that helps to identify a specific company. It would be great if one should build a positive image of the brand over the internet.

Brand Mark Logo Of Apple

Shape Apple
Color Codes Dark greyish blue (#A2AAAD)
Designer Rob Janoff
Story The apple represents knowledge and the falling fruit that led Isaac Newton to discover the gravity concept.
Net Worth $100.00
Launch Year 1977
Times Upgraded 6

Below is the chart that more clearly displays the brandmark design property

Brand Mark Chart

Abstract Logos

Abstract Logos

An abstract logo is the visual display of the brand or company through any symbol, design, or unique icon. They are one of the most popular logos as they are opted by most famous organizations. 

Abstract Logo mark Of Windows

Shape Wave Window
Color Codes Blue (#00A4EF)
Designer Scott Baker
Story The metaphor elegantly symbolizes the metaphor for computing. You may also notice that the current version of the logo is slanted. This is because the brand wanted to celebrate the concept of windows in perspective.
Net Worth $15.33
Launch Year 1977
Times Upgraded 6

Below is the chart that more clearly displays the Abstract Logo property

Abstract Logo Marks

Dynamic Marks Logos

Dynamic Marks Logos

It is a type of logo that defines the company mark that kept on changing unless it reveals the literal meaning, look and feel of the brand. Nowadays most of the tech giants are adopting this transformation as it sounds evolving.

Dynamic mark of LinkedIn

Shape Circle and a rectangle with initials
Color Codes Blue (#0E76A8)
Designer Paul D. Hunt
Story The black, blue, and white color palette of the logo represented the professionalism, seriousness, and reliability of the web portal.
Net Worth
Launch Year 2003
Times Upgraded 3

Below is the chart that more clearly displays the Dynamic Marks property

Dynamic Marks Chart

Combination Marks Logos

Combination Marks Logos

It’s a combination of text and images/icons. It clarifies the company name to the targeted audience through the branding message it delivers.

Combination Mark Of PUMA

Shape Leaping Puma with text
Color Codes Red (#E63129)
Designer Lutz Backes
Story Always looks to do better
Net Worth
Launch Year 1979
Times Upgraded 13

Below is the chart that more clearly displays the Combination Marks property.

Combination Marks Chart

Initial Word Mark Logo

Initial Word Mark Logos

It is a type of logo that is much similar to a wordmark but it more depends on the brand’s name. it is composed of fonts with different styles.

Initial word mark of Netflix

Shape Text
Color Codes Red (#E63129)
Designer New York-based design firm called Gretel
Story Our primary logo is Netflix Red on a black background. This is to create a premium cinematic feel as we continue to set the industry standard for original content.
Net Worth
Launch Year 1997
Times Upgraded 3

Below is the chart that more clearly displays the Initial Word Mark property.

Initial Word Mark Chart

Wordmark logos(logotypes)

Wordmark logos

Wordmarks are a type of logo that only consists of the initials of the brand name. It won’t include any of the graphics, symbols, or characters.

Wordmark Of Cocacola

Shape Letters
Color Codes Red (#F40009)
Designer Dr. John S Pemberton
Story RED: Passion, strength, power, love, energy. WHITE: Innocence, youth, peace, purity, humility. Coca-Cola only has a logotype. I mean that their signet is the curvy script and roll-off-the-tongue name.
Net Worth Said to be among one of the most expensive logos around the globe.
Launch Year 1886
Times Upgraded 12

Below is the chart that more clearly displays the Wordmark logos property.

wordmark logo Chart

Lettermarks (Monograms) Logos

Lettermarks Logos

Letter marks are the type of logos concepts that are based upon the initials of the company or brand name. It’s also said to be a monogram.

Lettermark Logo Of IBM

Shape Letters
Color Codes Blue (#006699), Black (#000000)
Designer Paul Rand
Story Indicate the speed and vibrancy of the company’s international business expansion
Net Worth
Launch Year 1924
Times Upgraded 4

Below is the chart that more clearly displays letter marks property.

Lettermarks (Monograms) Chart

Mascots Logos

Mascots Logos

Mascots are the type of logo that is based on illustrations or a type of cartoon character icon. It is used widely in the game industry while defining characters.

Mascot Logo Of KFC

Shape Letters with the combination of character
Color Codes Black (#006699), Red (#A3080B) , White (#FFFFFF) , Beige (#FFF1E2) , Beige (#F5D4B7)
Designer Lippincott & Margulies
Story Colonel Sanders founder of the Kentucky Fried Chicken restaurant logo a mile away.
Net Worth
Launch Year 1952
Times Upgraded 6

Below is the chart that more clearly displays Mascots Logos property.

Mascots Logo Chart

Pictorial Logos

Pictorial Logos

The pictorial logo is a logo symbol composed of graphics used in it. The brand that owns a pictorial logo is established enough to display its true identity by just its logo format.

Pictorial Logo Of Dropbox

Shape Box
Color Codes Cyan-blue (#3d9ae8)
Designer Drew Houston
Story All Yours
Net Worth
Launch Year 2008
Times Upgraded 4

Below is the chart that more clearly displays the Pictorial Logos property.

Pictorial Logo Chart

Conclusion

That’s a wrap for logo design history. The design of a logo is the ultimate display or, you can say a visual image of the brand. It presents the virtue of presenting a brand in the market to compete with its competitors. The company’s logo should be uniquely designed, as it may portray a brand identity. A logo brings you the concept of the business. It should be reflecting your business values. Moreover, it should be consisting suitable color themes to attract customers.

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