Introduction to the concept of logos:
Logos are visual images of the combination of symbols and text, that provide identification to a specific business. Moreover, it presents the complete picture of a business to the customers in need.
A great logo displays what the business does and its values. Logo design usually consists of a brandmark, symbol, and tagline.
Types of logos:
There are many types of logos in the industry. We have just made a detailed table below by gathering statistical data available. This will help the business owners and people who are looking for what type of logo suits their business.
|#||Logo Types||Revolution||Examples||Industry Specific||Simple||Versatile||Relevancy||Memorable||Timeliness|
|1||The emblem||1960||NFL, BMW, STARBUCKS||Public Agencies, Sports Teams, Schools, Automobile Industry||35||15||15||20||15|
|2||Brand Mark||1915||APPLE, SHELL, TWITTER||Some big brands like Apple, Honda Twitter, Facebook||30||20||5||25||20|
|3||Abstract Logo Marks||1870||PEPSI, WINDOWS, MITSUBISHI||Public Agencies, Food & Beverages, Fashion industry||10||10||30||25||25|
|4||Dynamic Marks||1898||INSTAGRAM, LINKEDIN, NASA||Social Networking Sites, News Channel, Courier Services||10||20||20||25||25|
|5||Combination Marks||1967||PUMA, BURGER KING, MASTER CARD||Apparel Industry, Food & Beverages, Beauty Products||15||20||30||25||25|
|6||Initial Word Mark||1903||NETFLIX, WORDPRESS, UNILIVER||Sports Channels, Food & Beverages, Electronic Appliances||20||20||20||20||20|
|7||Wordmark Logos (Logotypes)||1876||FEDEX, GOOGLE, COCACOLA||Public Agencies, E-Wallets, E-Commerce||25||20||20||20||15|
|8||Lettermarks (Monograms)||1968||IBM, CNN, EA SPORTS||TV Channels, Games Developers, Food And Beverages||25||20||25||20||10|
|9||Mascots||1898||KFC, WENDYS, PRINGLES||Sports Clubs, PC Games, Child Care, Security Companies, Food, And Beverages||10||10||20||35||25|
|10||Pictorial||2007||WWF, SNAPCHAT, DROPBOX||Gadgets, Symbols, Social Networking Sites||20||15||15||30||20|
Detailed Property Stats
Below is the detailed property stats, each logotype with their percentage of the property acquired.
The emblem logo has the highest simplicity ratio, on the other hand, mascot logos are easy to memorize.
The Emblem logos
In the industry, few of the logos use words for example brand name or initials. Others use images or symbols. Whereas emblem logos use both to create the finest display.
Emblem logos have a specific domain. Most of them are round as used in stamps, seals to get it personalized. Few of the emblem logos also use mascots but not at an advanced level.
Emblem Logo Of BMW
|Color Codes||Black (#000000), White (#FFFFFF) and Rich Electric Blue (#009ADA)|
|Designer||Bayerische Motoren Werke AG|
|Story||Iconic blue-and-white inner circular quarters originated as a representation of the State of Bavaria’s official colors. However, the pattern within BMW’s logo displays those colors in an inverted order because back when the logo was first created, the local trademark law of the era banned the use of the state’s coats of arms and other related “symbols of sovereignty” in commercial insignias.|
|Net Worth||$7.89 – $45.97|
Below is the chart that more clearly displays the emblem design property.
A brandmark is an entity, symbol, or identity that helps to identify a specific company. It would be great if one should build a positive image of the brand over the internet.
Brand Mark Logo Of Apple
|Color Codes||Dark greyish blue (#A2AAAD)|
|Story||The apple represents knowledge and the falling fruit that led Isaac Newton to discover the gravity concept.|
Below is the chart that more clearly displays the brandmark design property
An abstract logo is the visual display of the brand or company through any symbol, design, or unique icon. They are one of the most popular logos as they are opted by most famous organizations.
Abstract Logo mark Of Windows
|Color Codes||Blue (#00A4EF)|
|Story||The metaphor elegantly symbolizes the metaphor for computing. You may also notice that the current version of the logo is slanted. This is because the brand wanted to celebrate the concept of windows in perspective.|
Below is the chart that more clearly displays the Abstract Logo property
Dynamic Marks Logos
It is a type of logo that defines the company mark that kept on changing unless it reveals the literal meaning, look and feel of the brand. Nowadays most of the tech giants are adopting this transformation as it sounds evolving.
Dynamic mark of LinkedIn
|Shape||Circle and a rectangle with initials|
|Color Codes||Blue (#0E76A8)|
|Designer||Paul D. Hunt|
|Story||The black, blue, and white color palette of the logo represented the professionalism, seriousness, and reliability of the web-portal.|
Below is the chart that more clearly displays the Dynamic Marks property
Combination Marks Logos
It’s a combination of text and images/icons. It clarifies the company name to the targeted audience through the branding message it delivers.
Combination Mark Of PUMA
|Shape||Leaping Puma with text|
|Color Codes||Red (#E63129)|
|Story||Always looks to do better|
Below is the chart that more clearly displays the Combination Marks property.
Initial Word Mark Logo
It is a type of logo that is much similar to a wordmark but it more depends on the brand’s name. it is composed of fonts with different styles.
Initial word mark of Netflix
|Color Codes||Red (#E63129)|
|Designer||New York-based design firm called Gretel|
|Story||Our primary logo is Netflix Red on a black background. This is to create a premium cinematic feel as we continue to set the industry standard for original content.|
Below is the chart that more clearly displays the Initial Word Mark property.
Wordmarks are a type of logo that only consists of the initials of the brand name. It won’t include any of the graphics, symbols, or characters.
Wordmark Of Cocacola
|Color Codes||Red (#F40009)|
|Designer||Dr John S Pemberton|
|Story||RED: Passion, strength, power, love, energy. WHITE: Innocence, youth, peace, purity, humility. Coca-Cola only has a logotype. I mean that their signet is the curvy script and roll-off-the-tongue name.|
|Net Worth||Said to be among one of the expensive logos around the globe.|
Below is the chart that more clearly displays the Wordmark logos property.
Lettermarks (Monograms) Logos
Letter marks are the type of logos concepts that are based upon the initials of the company or brand name. It’s also said to be a monogram.
Lettermark Logo Of IBM
|Color Codes||Blue (#006699), Black (#000000)|
|Story||Indicate speed and vibrancy of the company’s international business expansion|
Below is the chart that more clearly displays letter marks property.
Mascots are the type of logo that is based on illustrations or a type of cartoon character icon. It is used widely in the game industry while defining characters.
Mascot Logo Of KFC
|Shape||Letters with the combination of character|
|Color Codes||Black (#006699), Red (#A3080B) , White (#FFFFFF) , Beige (#FFF1E2) , Beige (#F5D4B7)|
|Designer||Lippincott & Margulies|
|Story||Colonel Sanders founder of the Kentucky Fried Chicken restaurant logo a mile away.|
Below is the chart that more clearly displays Mascots Logos property.
The pictorial logo is a logo symbol composed of graphics used in it. The brand that owns a pictorial logo is established enough to display its true identity by just its logo format.
Pictorial Logo Of Dropbox
|Color Codes||Cyan-blue (#3d9ae8)|
Below is the chart that more clearly displays Pictorial Logos property.
The design of a logo is the ultimate display or, you can say a visual image of the brand. It presents the virtue of presenting a brand in the market to compete with its competitors. The company’s logo should be uniquely designed, as it may portray a brand identity. A logo brings you the concept of the business. It should be reflecting your business values. Moreover, it should be consisting suitable color themes to attract customers.